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Question about integrating 2 ads vendors

Discussion in 'Unity Ads' started by talrumers, Nov 23, 2015.

  1. talrumers

    talrumers

    Joined:
    Jul 17, 2015
    Posts:
    32
    HelloUnity staff :D

    I am thinking about integrating 2 ad vendors in my game (Unity ads + Chartboost),
    and everytime someone wants to see a rewarded ad a script will check what was the last ad vendor request and will show the second one (and if an ad is not ready - or not showing for some reason -, it will try the second one),
    This will potentially increase my fill rate, my ecpm (users that choose to see alot of ads will see 1/2 of the unity ads, and 1/2 of ChartBoost ads) so the ads shown to users will be more or less 1/2 unity ads, and 1/2 Chartboost.

    I will be glad if a unity moderator can approve my plan and tell me if it's ok or maybe it's wrong or not efficient in some way :)
     
  2. rasmus-unity

    rasmus-unity

    Unity Technologies

    Joined:
    Aug 15, 2014
    Posts:
    702
    Sounds like you are referring to a method similar to e.g. https://blog.fyber.com/tag/waterfall-model/, right? So as such (without knowing the details of your implementation) it's already being done by mediation networks, who integrates a number of different ad networks in their APIs.

    Would honestly be surprised if a "round-robin of two" technique as you suggest, would increase your revenue much, but who knows? :)

    -Rasmus
     
  3. talrumers

    talrumers

    Joined:
    Jul 17, 2015
    Posts:
    32
    Thanks for the answer Rasmus,
    Unity Ads put a cooldown on ads, so in some countries that don't have much campaigns, you can only see 2-3 rewarded videos, and then you have no ad to see because of the cooldown. So integrating 2 ad networks and take 1 from here and 1 from here each time will reduce the chances that even ad spammers will get left without an ad to watch.
    That alone increases my ravanue - Not missing ad showing chances, am i not right? :D

    Thanks,
    Tal Rumer.
     
  4. JamesLeeNZ

    JamesLeeNZ

    Joined:
    Nov 15, 2011
    Posts:
    5,593
    I use three in my apps.

    It will increase revenue slightly. Its definitely better than using one provider that will rotate 3-4 ads constantly. Theres little to zero chance that a user will click and ad just because its being shown multiple times, so you using multiple providers means you get variation in your ads. Youll at least have 5-10 unique ads that way.
     
  5. w0flm0nk

    w0flm0nk

    Joined:
    Nov 28, 2015
    Posts:
    1
    You can check out Appodeal, you can integrate with Unity and Chartboost. And you don't have to manually manage your waterfall, it is all done automatically to receive bids from all major ad networks.