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6 Creative Ways To market App

Discussion in 'iOS and tvOS' started by Estelle1224, Jun 26, 2017.

  1. Estelle1224

    Estelle1224

    Joined:
    Jun 7, 2017
    Posts:
    12
    There are so many apps in app stores, app marketing is not a easy thing. This guide is going to introduce you to 5 creative ways to market your app after it has hit the market.

    Guest Blogging
    Guest blogging is a great way to build an audience. You can post on a variety of blogs to promote your app. The key is to aim for blogs whose audiences would be most likely to download your app.

    Social Advertising
    Social advertising is a good way to promote app, it allows you to target people specifically by demographics and interests. So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. Having a smaller audience with specific interests related to your app will lead to lower advertising costs and higher returns.

    AdWords
    The issue everyone has with app promotion is visibility in a saturated market. Google AdWords may provide you with an alternative way to show your app to new users. A strong AdWords campaign can drive an initial wave of downloads.

    ASO
    ASO is the abbreviation of “App Store Optimization”, it’s the process to optimize apps to rank higher in the app store’ search results. The higher the app ranks in the app stores’ search results, the more visibility for app potential users. Also, the more traffic to your app will be led. Data shows that over 65% of downloads come directly from a search in app stores, so it’s one of the most effective ways to promote app. If you know little about it, you can consult some aso companies, like Asotop1, apprankingboost, etc, which can give your professional aso advice.

    Submit to Multiple store(android)
    Google play store is the most popular, but there are many others such as Opera Mobile Store, Amazon app store, AppBrain, Appslib, Mobogenie, Getjar, Galaxy Apps, etc. Which are good too. You don’t have to build your app from scratch, just marketing graphics size to match to typical store. Of course, if you plan to submit your app to non-english countries, you should localize your app firstly.

    ASM(apple)

    ASM(App Store Search Marketing). It is Apple official Ad bidding optimization. ASM advertising show the two main factors are: relevance and delivery price. Charging model for the CPT (Cost Per Tap), that is generally referred to click charges. It’s an efficient and easy way to help people discover your app on the App Store. Data shows that over 65% of downloads come directly from a search on the App Store.
     
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