Cannot Apply Textures to Planes

So I've encountered a strange problem right off the bat. I can't apply textures to planes.

Here's a video of the problem:

Surely I'm just doing something stupid and this is an easy fix. I'm using version 4.5.4f1 of Unity.

Thanks in advance for whatever help anyone can offer!

 

How about creating a material ,assigning the texture to the material and assigning the material to the render on the plane?

 

That's not working either (assuming I'm doing it right): http://gfycat.com/TornImportantAsiaticgreaterfreshwaterclam

 

Ah now it see it ... You have to rotate the plane by -90 or 90 on the x axis.
The problem is you are looking on the side of a perfectly flat surface ...
Even if you did not apply any texture to a plane you should be able to see it then.

 

Weird. I'm in a 2D Unity project. I wonder why it's placing things on an axis that would make them invisible...any idea how to fix this in a 2D project? I only know how to rotate the plane in a circle and flip it.

 

I finally got it working. Thanks.