Asset Store link and #! symbols

I'm working on website, and I'd like to add a links to assets I sell via Asset Store.
But when I try to do it, my link doesn't work because of jQuery use '!' symbol as keyword (and url of asset's page contains this symbol too).

Does anyone know how to make correct link to asset's page with #! symbols?

Sorry if I post at the wrong forum.

 

There's also a "landing page" link that doesn't have '!'. For example, the Dialogue System's landing page link is:

http://u3d.as/content/pixel-crushers/dialogue-system-for-unity

But the direct link is:

https://www.assetstore.unity3d.com/en/#!/content/11672

 

Yes, I know, but this "landing page" has not enough information - it does not include screenshots and users' feedbacks, for example.

I also found a short link from publisher's page that looks like http://u3d.as/7FJ , but this link generated by Unity's website and I'm not sure how stable is it - will this work in future or will change one day.