iAd Statistics

[ezone]

Hi Matt,

Ezone... first off looking forward to Hover World

Great to hear you are following Hover World - we are planning to get some more in-development gameplay videos up over the next few days.

Second, what is the conversion rate of people buying the full game? from downloading the free game.

We haven't built any tracking into the lite version but I can tell you the ratio of free downloads to sales of the paid version averages out at about 5% - so if we get 1000 downloads of the free app we usually see 50 sales of the paid version.

The other revenue stream that is worth mentioning is setting up LinkShare and tagging any links to iTunes with your account ID. You get paid 5% of every sale that you generate. For us that worked out to over $1000 in the last 60 days.

So now we are monetizing our free app using 3 different methods:

1. iAds (or other in-app ad services)
2. Push sales of a premium paid version
3. iTunes LinkShare Affiliate program

[Haggis]

I've had iAds up and running for the past 9 days now with the following figures:

Revenue: $1044.87
eCPM: $12.48
Requests: 426,112
Impressions: 83,718
Fill Rate: 19.65%
CTR: 1.96%

I must admit I do not understand the logic behind the eCPM figure which can vary from below $10 to over $20.

@ezone: I have not been paid anything yet but I think the Revenue figure is before Apple take their 40% unfortunately :cry:

Still...... it's all good so far.

[ParaLogic]

Revenue: $1044.87
eCPM: $12.48
Impressions: 83,718

I must admit I do not understand the logic behind the eCPM figure which can vary from below $10 to over $20.

eCPM (estimated/effective Cost Per Mille)

It stands for estimated revenue you make per 1000 impressions. In your case, you have shown 83.718 ads and made $1044.87, so that is an eCPM of $12.48 ( 1044,87/(83.718/1000) = 12,48 )

Your revenue is not calculated by your eCPM, your eCPM is calculated by your revenue, that's why the eCPM varies.

It's just a number that shows you approximately what you earn per 1000 impressions, nothing more.

[Haggis]

Ah..... thanks ParaLogic - that would make more sense. I guess the real question is how is the revenue calculated?

[mehware]

We haven't built any tracking into the lite version but I can tell you the ratio of free downloads to sales of the paid version averages out at about 5% - so if we get 1000 downloads of the free app we usually see 50 sales of the paid version.

The other revenue stream that is worth mentioning is setting up LinkShare and tagging any links to iTunes with your account ID. You get paid 5% of every sale that you generate. For us that worked out to over $1000 in the last 60 days.

So now we are monetizing our free app using 3 different methods:

1. iAds (or other in-app ad services)
2. Push sales of a premium paid version
3. iTunes LinkShare Affiliate program

Method one, iAds Great!
Method two, 5% conversion rate is great, I hear free to paid sales with conversion is usually 0.1%! I guess a good game = good rate
Method three, whats an iTunes LinkShare Affiliate program. Why am I unaware of this.

OFF-TOPIC about Hover World,

Will you be demoing this at Unite

- Matt

[ParaLogic]

I guess the real question is how is the revenue calculated?

That's something Apple will probably never ever tell you

Could be conversion based, $$ per click, CPM (Cost per mille) ($$ per 1000 impressions). Probably a combination between those three

[Haggis]

@ParaLogic: One of those is it. I guess I can live with that.

Method three, whats an iTunes LinkShare Affiliate program. Why am I unaware of this.

That caught my eye too. Would also be interested to know more.

[Moonjump]

That's something Apple will probably never ever tell you

Could be conversion based, $$ per click, CPM (Cost per mille) ($$ per 1000 impressions). Probably a combination between those three

Wall Street Journal said that Apple charges $0.01 per impression plus $2 per click, with the developer getting 60% of each.

http://online.wsj.com/article/SB1000...500983040.html

[Moonjump]

@ParaLogic: One of those is it. I guess I can live with that.

Method three, whats an iTunes LinkShare Affiliate program. Why am I unaware of this.

That caught my eye too. Would also be interested to know more.

http://www.apple.com/itunes/affiliates/

[ParaLogic]

That's something Apple will probably never ever tell you

Could be conversion based, $$ per click, CPM (Cost per mille) ($$ per 1000 impressions). Probably a combination between those three

Wall Street Journal said that Apple charges $0.01 per impression plus $2 per click, with the developer getting 60% of each.

http://online.wsj.com/article/SB1000...500983040.html

Ah, I've seen those numbers before, but I thought they where just an estimate. Thanks for the link

[hanaan]

Hi all,
Enjoying the candid conversation and decided to add my 2¢

I have two iAds-bearing apps: Nonograms Lite and LoopMaster Lite.
The numbers I get are skewed because most of the downloads are in Japan.

Note that the requests are worldwide, while fill rate, impressions, and of course, revenues, are only from the US and UK so far. Meaning, the minute they flip the proverbial switch to share the iAds-bliss with the rest of the world, I will start making a factor of x10-x20 the revenue...
Stats so far, by week:
($rev - CTR - requests x1000)

• Week 1: $9 - 1.76% - 15K
  Week 2: $20 - 0.88% - 67K
  Week 3: $26 - 0.79% - 95K
  Week 4: $26 - 0.48% - 91K
  Week 5: $44 - 0.63% - 94K
  (Japan kicks in big...)
  Week 6: $49 - 0.81% - 161K
  Week 7: $72 - 0.90% - 378K

All in all about $200 this past month

Looking forward for ads to go international and see some $$ for the requests...

Anyone has any experience with ad-mob?
I am considering using them for an iPad app...

[geppetto]

@ezone - curious to know if your earnings have continued to remain fairly steady or if you've noticed a drop off after the 46 days worth of data you reported here.

[Haggis]

Thats the first month of iAds in my app past and I am well happy with the results so far, averaging $100 per day although there is a bit of a downward trend towards the end of the month averaging $60-$70 per day during the week and $140 per day at the weekend.

The app is crying out for another update which hopefully will boost the iAd revenue for another month

Questions:

1. This one has already been asked but I have not seen a definitive answer..... Is the revenue figure in the iAds report before or after Apple take their 40%? I'm assuming it's before but hoping it's after

2. On the same subject.... Does anyone know when this revenue gets paid into the bank?

For anyone who is interested here are the figures for the month:

Revenue $3,078.74
eCPM $16.06
Requests 862,040
Impressions 191,869
Fill rate 22.26%
CTR 2.5%

[SeeSawSin]

haggis, what is the name of your game?

[Haggis]

@SeeSawSin: It's still a very basic one level game at the moment called Prison Escape http://itunes.apple.com/gb/app/priso...382209350?mt=8 but has continued to do well despite some glitches. I'm busy cleaning up the code, meshes and textures with Unity 3 before introducing another 9 levels

Fingers crossed that the updates will help keeping it afloat.

[ezone]

@ezone - curious to know if your earnings have continued to remain fairly steady or if you've noticed a drop off after the 46 days worth of data you reported here.

The good news is that iAd revenue is continuing to do well for us:

Date Range: Sept 4, 2010 - Oct 4, 2010

Impressions: 294,559
Fill Rate: 2.29%
Avg eCPM: $11.98
Clicks: 1471
CTR: 0.50%
Profit: $3530.13
Avg: $40.12 / day

Also, I can recommend http://appfigures.com as they pull in your iAds reports now as well as your normal reports (I just have the free account).

[bakno]

Is it possible to use another ad network such as Admob or Mobclix to serve the inventory not filled by iAd?

[iByte]

Hi I am looking for some help on how to set the best priority and allocation between the available networks in the mobclix dashboard.

I expect priority for iAd should be #1 but what about the recommend allocation ratios with the other advertisers/networks?

iByte

[iByte]

Bump.

Anyone?

[Moonjump]

Hi I am looking for some help on how to set the best priority and allocation between the available networks in the mobxlix dashboard.

I expect priority for iAd should be #1 but what about the recommened allocation ratios with the other advertisers/networks?

iByte

I have put AdMob at number 2 because they pay out directly, and on much quicker terms than Mobclix. I haven't had enough traffic beyond that to know how to rank the others.